Conditions of Purchase

These conditions explain what you agree to when purchasing or starting a Meet Amara plan.

About Meet Amara

Meet Amara is an AI and business software service provided by HelpfulCo Innovations Ltd. Amara helps businesses answer customer enquiries, capture customer details, organise follow-up and use connected tools such as the Office Suite, AI Receptionist and bookings where enabled.

Amara does not replace professional advice, emergency services, medical advice, legal advice, financial advice, safeguarding support, or urgent business judgement.

Plans and pricing

The current listed plans and prices are for Amara Website AI. Amara AI Receptionist is a separate early-access product and its pricing is separate or available on request.

The current launch offer is the Founding Customer Offer / Early Access Launch Plan:

• £29 per month for 12 months
• 14-day free trial
• 14-day free trial. No payment during the trial. Your first payment is due one calendar month after the 14-day free trial ends if you continue.
• Free assisted installation/setup during the launch offer
• Cancel anytime
• One free trial per business

Other plans include:

• Basic plan: £29 per month
• Standard plan: £49 per month
• Premium plan: from £79 per month
• Multi-location or custom setups may require custom pricing

The £29/month founding customer price is protected for the first 12 months. After the 12-month launch period, you can move to the closest available plan or choose another suitable plan.

Prices may change in the future, but existing customer offer terms should be honoured for the agreed offer period unless the customer changes plan or agrees otherwise.

You can cancel anytime. 14-day free trial. No payment during the trial. Your first payment is due one calendar month after the 14-day free trial ends if you continue. No monthly payment is due if you cancel before the trial ends.

Free trial

The 14-day free trial allows the customer to try Amara before the paid plan begins.

14-day free trial. No payment during the trial. Your first payment is due one calendar month after the 14-day free trial ends if you continue. If the customer cancels before the trial ends, no monthly subscription payment is due.

During the trial:

• The customer can cancel anytime
• Amara may be installed, configured, or tested
• One free trial is available per business unless agreed otherwise

Billing and payment

14-day free trial. No payment during the trial. Your first payment is due one calendar month after the 14-day free trial ends if you continue. Payments then continue monthly according to the selected plan unless another arrangement is agreed in writing.

The customer is responsible for providing accurate billing details and keeping payment information up to date.

If payment fails, HelpfulCo Innovations Ltd may pause or suspend the service after reasonable notice.

Cancellation

Customers may cancel anytime unless they have agreed a separate custom contract.

Cancellation requests should be sent through the Contact page or to hello@meet-amara.co.uk.

You can cancel anytime. If you cancel before the free trial ends, no monthly subscription payment is due. If you continue after the trial, billing follows your selected plan.

If a customer cancels after billing has started, access may continue until the end of the paid billing period unless otherwise agreed.

What is included

Depending on the chosen plan, Amara may include:

• Website chat assistant
• Business-type setup/training
• Lead capture
• Email enquiry alerts
• Basic enquiry dashboard
• Owner-approved updates
• Launch review
• Support during setup

The exact included features may vary by plan.

Customer responsibilities

The customer agrees to:

• Provide accurate business information
• Check Amara's responses before relying on them
• Tell HelpfulCo Innovations Ltd about incorrect, outdated, unsafe, or misleading information
• Make sure any prices, opening hours, services, offers, and policies given to Amara are accurate
• Respond to their own customer enquiries
• Not use Amara for unlawful, misleading, harmful, abusive, or fraudulent purposes

AI limitations

Amara is an AI assistant and may occasionally misunderstand, give incomplete information, or need training updates.

HelpfulCo Innovations Ltd aims to reduce missed enquiries and improve response speed, but does not guarantee:

• Sales
• Leads
• Revenue
• Appointment bookings
• Error-free replies
• Uninterrupted availability
• Suitability for every business situation

Urgent and regulated enquiries

Amara must not be used as the only point of contact for emergencies or urgent situations.

For sectors such as healthcare, care, legal, financial, veterinary, electrical, gas, building, childcare, or other regulated services, Amara should only provide general information and capture enquiries. Final advice, decisions, and service delivery remain the responsibility of qualified humans.

Installation and website access

Basic includes clear installation instructions so you or your website provider can add Amara to your website.

If you would like us to help install Amara for you, a one-off setup fee may apply on the Basic plan.

Free assisted installation is included with Standard, Premium and the Founding Customer Offer during early rollout.

If HelpfulCo Innovations Ltd helps install the website widget, the customer may need to provide website access, invite a developer, or ask their website provider to add the code.

The customer remains responsible for their own website, domain, hosting, passwords, and third-party platforms.

Data and privacy

HelpfulCo Innovations Ltd may process customer and enquiry data to provide Amara and related services.

Please read the Privacy Policy, Data Processing, and Cookies Policy pages for more information.

Changes to service or terms

HelpfulCo Innovations Ltd may update Amara features, training, wording, plans, or these conditions as the service develops.

Where a material change affects a paying customer, HelpfulCo Innovations Ltd should provide reasonable notice.

Company

Amara is a product of HelpfulCo Innovations Ltd, established April 2026.

Contact

For questions, cancellation, or support, please email hello@meet-amara.co.uk.