Pricing

See whether 24/7 enquiry coverage earns its place in your business

Try Amara with real customer enquiries for 14 days. Judge it on practical outcomes: faster first responses, useful lead capture and less repetitive front-desk work.

Founding Customer Offer: Standard features for £29/month for your first 12 months

Usually £49/month. Free assisted installation is included during early rollout.

Payments are handled securely through Stripe. No payment is due during the 14-day free trial. On the Founding Customer Offer, the first billing cycle after the trial is discounted to £0, so the first £29 payment is due one calendar month after the trial ends. After that, billing is monthly unless you cancel.

Basic covers routine website enquiries and lead capture. Standard is for businesses that want stronger booking, quote and appointment-style enquiry handling. Premium adds monitoring and ongoing accuracy support. Multi-location pricing is available where needed.

Pricing on this page is for Amara website enquiry handling. AI Receptionist is currently in early access, with pricing available on request.

Founding Customer Offer

£29/month for 12 months

Launch deal for early customers. Get Standard features for £29/month for your first 12 months. Usually £49/month.

Standard features included during launch period — usually £49/month
£29/month protected for 12 months
Free assisted installation/setup during early rollout
14-day free trial — no payment during the trial
First billing cycle after the trial discounted to £0
Secure Stripe checkout and billing
Email enquiry alerts
Basic enquiry dashboard
Business-type setup
Free 30-day launch review
Cancel anytime

Start free 14-day trial

Basic

£29/month

24/7 website enquiry coverage for routine questions and lead capture.

14-day free trial — no payment during the trial
Amara website AI assistant
Enquiry capture for customer messages and questions
Leads board to view customer enquiries
Clear installation instructions
Assisted setup available for a one-off setup fee
Cancel anytime
Upgrade your plan anytime

Start free 14-day trial

Standard

£49/month

For businesses that want more enquiries turned into useful bookings, quotes, messages and follow-up.

14-day free trial — no payment during the trial
Everything in Basic
Free assisted installation during early rollout
Business-type setup for your sector
Enquiry capture for bookings, quotes, messages and questions
Leads board to view customer enquiries
Monthly review and tuning
Cancel anytime
Upgrade your plan anytime

Start free 14-day trial

Premium

From £79/month

For businesses that want stronger ongoing accuracy, monitoring and support as services, prices and customer questions change.

Everything in Standard
Website price monitoring
Website service monitoring
Suggested updates when your website changes
Owner approval before important live answers are changed
More detailed monthly review and tuning
Priority training updates
More support for changing services, menus, prices, offers or seasonal information
Cancel anytime
Upgrade, downgrade or adjust your plan anytime

Start free 14-day trial

Payments

Secure checkout with Stripe

Amara subscription checkout and recurring billing are handled through Stripe. Your card details are entered on Stripe's secure hosted checkout and are not stored by HelpfulCo.

For the Founding Customer Offer, Stripe shows £0 due today, the 14-day free trial, a £0 first billing cycle after the trial, and then the £29 monthly subscription before you confirm.

New to Amara? Start with the free trial request and we'll help get your account and assistant set up.

Already have an Amara account? Open your account to start or manage secure billing.

Open secure billing

Other options

Larger setups

Multiple outlets or branches

Custom pricing

Growing across more than one outlet, branch or location? Your AI assistant can be set up around the way your business works, with a custom plan for multi-location teams.

Custom setup for multiple locations
Shared or separate lead boards
Shared or separate training by location
Location-specific services, prices, opening hours and FAQs
Notification and reporting options to suit your team
Custom pricing based on your setup

Talk to us about multi-location

Join as an early customer and get Amara installed for free on eligible early-rollout plans, configured around your business information, hand-off rules and the enquiries you most want to capture.

The £29/month founding customer price is protected for the first 12 months. After the launch period, you can move to the closest available plan or choose another suitable plan.

Free trials are limited to one per business. Cancelling and signing up again does not create a new free trial.

On Premium, Amara can help monitor your website for changes to services, prices, opening hours and FAQs, then suggest updates for approval. Important changes should not go live without owner approval where appropriate.

The Website AI Assistant captures appointment requests by default. Connected booking, appointment or calendar workflows can be enabled separately where supported.

Want to see whether Amara actually saves time and captures more opportunities?

Request your free 14-day trial and we'll help you set up the routine questions, lead details and hand-offs that matter most to your business.

Start free 14-day trial